Zara · Advertising · 2026

Zara - FIFA® Classics

Original music
Reseda Estudio (Tomás Virgós, Pablo Serrano and Antón Serrats)
Agency
Pampam Studio
Production company
CANADA

Zara capsule collection inspired by the national team shirts of historic World Cups — Mexico 70, Italia 90, USA 94, England 66, France 98 — under FIFA World Cup™ licence. The film recovers the texture of analogue broadcast video from the period: grain, black and white, street football, connecting the clothes with the collective memory of those tournaments.

Made together with Pampam Studio.