Grandvalira Resorts · Advertising · 2023

Ordino Arcalís - Indomables

Original music & SFX
Reseda Estudio (Tomás Virgós, Pablo Serrano and Antón Serrats)
Director
Éric Rosell and Jesonne Morillon
Agency
Wunderman Thompson España
Production company
Citric

“Indomables desde 1983” (“Untamed since 1983”), the Wunderman Thompson campaign with which Ordino Arcalís (Grandvalira Resorts) celebrated its 40th anniversary. It revives the resort’s heritage and the freedom of the mountains with the Pyrenean chamois as its icon, to strengthen its identity and reach new audiences such as families. Directed by Éric Rosell and Jesonne Morillon, produced by Citric.