ACNUR · Advertising · 2024

UNHCR - 75 years

Composition & music production
Reseda Estudio (Tomás Virgós, Pablo Serrano and Antón Serrats)
Director
Prodigioso Volcán
Agency
Dentsu Creative Spain
Production company
Prodigioso Volcán

Three quarters of a century of support: UNHCR marks 75 years of protecting and assisting refugees. The film weaves personal stories into institutional history, showing how every person matters in work that is, at heart, an act of humanity.

Concept and creative direction by Dentsu Creative Spain; direction and production by Prodigioso Volcán. The music aims for an intimate, delicate and emotional atmosphere that is also choral: not a single instrument but several ideas coming together, in tune with the campaign’s central concept — the connection between the person who helps, the person who is helped and the organisation that makes it possible.