Palabras que nos acercan
- Arrangement, recording, production & mastering
- Reseda Estudio (Tomás Virgós, Pablo Serrano and Antón Serrats)
- Agency
- VMLy&R
- Production company
- Fight Films
#PalabrasQueNosAcercan (“Words that bring us closer”), a Movistar campaign about the value of communication and closeness in the digital age, created by VMLY&R and produced by Fight Films.
The song at the heart of the spot comes from Izzy’s EP, Reseda Estudio’s first major collaboration with Movistar (Pablo Serrano and Tomás Virgós): they produced the whole EP, and one of its tracks became the lead campaign’s song. The track is written and performed by Izzy; the arrangement, recording, production and adaptation to the spot — including steering it towards the language of advertising — are Reseda’s.
