Dar Vida · Advertising · 2022

DAR-VIDA - Muesch ha

Original music
Reseda Estudio (Tomás Virgós, Pablo Serrano and Antón Serrats)
Director
Johan Kramer
Agency
Contexta AG.
Production company
Western

Campaign for the traditional Swiss snack DAR-VIDA created by the agency Contexta with the new tagline “Muesch ha”, directed by Johan Kramer and produced by Western. Launched in August 2022, its spots show, with humour, people who forget their DAR-VIDA pack being rescued by their dog on a skateboard or their dad on a space hopper.